Define triple-bottom approach and explain how it is

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Reference no: EM133359606

1. A. Define triple-bottom approach and explain how it is different from the traditional bottom-line approach. B. Define corporate social responsibility (CSR) and provide a company example. C. Define instrumental approach to corporate management and provide a company example. D. Define social contract approach to corporate management and provide a company example. E. Which approach do you support? Please justify your answer and explain why you support it.

2. Define the following terms: A. Ethical CSR: B. Altruistic CSR: C. Strategic CSR: D. Visit Ben & Jerry's website and review its mission statement and its CSR policies. Would you classify its policies as ethical, altruistic, strategic or a combination of all three? Provide justification and examples to support your answers.

3. Read pages 70 & 71 (The Driving Forces Behind CSR) and answer the following "progress check" questions (9, 10, 11, 12 on page 71). 9. List the five major trends driving CSR. 10. Which one do you think is the most important? Why? 11. Explain why organizations are struggling to adopt CSR initiatives. 12. Why would customers be cynical of CSR initiatives? 4. A. Read page 65 "Frontline Focus-An improved reputation" and answer the following 3 questions.

Reference no: EM133359606

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