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Assignment: Marketing Plan
Company: Bryan and son Automotive
Required Marketing plan Headings:Executive SummarySituation Analysis -Market Summary -Target MarketsMarketing Demographics -Geographics -Demographics -Behavioral factorsMarket NeedsMarket TrendsMarket GrowthSWOT AnalysisCompetitors AnalysisMarket Strategy -Marketing objectives -Financial objectives -Positioning strategyMarketing tactics -Product -Price -Distribution -Communication -ResearchFinancials -Break-Even Analysis -Sales Forecast -Marketing Budget
Task
Question A. Develop a Marketing Plan.Question B. Define the types of marketing research.Question C. Analyze potential pricing alternatives.Question D. Define channel strategyQuestion E. Design a sales management plan.Question F. Define the process for bringing a new product or service to market.
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