Define the types of marketing research

Reference no: EM133472289

Homework: Brand Extension

Choose a product and write 5 pages summary discussing how you would create a brand extension of that product. Include your rationale for the brand extension.

Headings to include:

Brand (to include a brief background)

Extension idea

Rationale/justification or need for the new idea- include relating the idea back to the company's mission statement

Target market

Marketing/launch strategy (to include pricing and channel strategy)

Ethical considerations

Course Objectives:

Question 1. Develop a Marketing Plan
Question 2. Define the types of marketing research
Question 3. Analyze potential pricing alternatives.
Question 4. Define channel strategy
Question 5. Design a sales management plan.

Reference no: EM133472289

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