Define the type of innovation

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After completing the weekly reading, find an organization/ company that you feel is innovative and define the type of innovation (inventive, incremental, radical) and/or the category(ies) of innovative strategy they use (Dyer, et al, Chapt 10, p. 200-208). What life cycle stage is this company currently in? Is innovation necessary for this company at this time? Justify your viewpoints using sources for support.? If possible, please use Starbucks as the company/organization.

Reference no: EM131746053

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