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Question: Functional and symbolic brand attributes merge effectively to create memorable and attractive brands. Do you agree? Define the two different kinds of attributes. Explain how they work separately and together to achieve brand effects for brand producers. Illustrate your argument with two to three different companies and their brands.
You have been hired as a consultant (to your current organization, previous organization, or a fictional organization). Describe and analyze a human resource/organizational problem(s) and recommend an organizational development strategy (ies)
Develop a project network consisting of at least 20 steps that should be done to complete the project. As the case suggests, keep the level of detail for these activities general, rather than specific. Be sure to indicate some degree of precedence..
Difference between heavy lift surcharge v/s long lift surcharge.
Identify and discuss the ways in which consumer and business goods and services can be classified. List and explain the purpose of each step of the new-product process . Describe the factors contributing to a new product's or service's success or ..
Select a small business with which you are familiar. Imagine that you have been called into that business to provide a consultation on training.
In each of the following descriptions of experiments, identify the important features of each design. Include as many of the components from Exercise 2.14 as needed to adequately describe the design.
How has social media impacted marketing, advertising and healthcare organizations in general? List and discuss at least three pros and three cons.
Assignment - Three Theories Opposed to Normative Ethics, You have been introduced to three theories opposed to normative ethics. For this assignment consider the most notable to these, cultural relativism
What will you measure to determine whether or not your new product plan for MM( Mobile Manufacturing, Inc ) is a success?
Develop a Transportation Improvement Plan
Global Competitiveness and Foreign Direct Investment (FDI)
Recommend a marketing technique that is appropriate for your consumer population (i.e., brochure, flyer, video commercial, audio commercial, billboard).
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