Reference no: EM131765631
Answer these question by using the web (Google), or your best opinion.
Chapter 8 –Build the Brand- Due Nov. 18 by Midnight
1. Define the terms Brand, Brand Equity, Brand Identity, Brand Associations, Brand Assets, Co-Branding and Category Extensions
2. You are the product manager for Ralph Lauren’s Polo shirts. What specific information are you trying to convey in the brand’s iconic polo pony logo? What does the Polo brand say about quality, features, style relative to the Tommy Hilfiger and Lacoste brands?
3. You have been asked by Coca-Cola’s product manager to present the arguments for and against extending the Coke brand to a new cola drink. What would be the arguments for and against extending the Coke brand to a new cola drink?
Chapter 9 – Service as the Core Offering - Due Nov. 18 by Midnight
1. Define the terms service economy, service sector, fluctuating demand, customer-centric, customer expectations management, customer advocacy and dimensions of service quality.
2. Identify five dimensions of service quality. Considering these with respect to Netflix, how does the firm stack up on each of these dimensions to set itself apart from competitors and other providers of entertainment content?
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Explain importance of five pillars and ramadan for muslims
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Determine the payment of retirement benefits
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What is the projected inventory turnover ratio
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Discuss the transaction to minimize or avoid tax liability
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Define the terms brand-brand equity and brand identity
: Define the terms Brand, Brand Equity, Brand Identity, Brand Associations, Brand Assets, Co-Branding and Category Extensions
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What aspects of written language has jason mastered
: What aspects of written language has Jason mastered? What aspects has he not mastered?What words is Jason trying to spell?
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Review problem on providing for doubtful accounts
: At the end of the current year, the accounts receivable account has a debit balance of $866,000 and sales for the year total $9,820,000.
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Prepare a report about trillo apparel company
: Prepare an 8-10-page report in Word. This report should include a project history of your recent Trillo Apparel Company District 4 Production Warehouse Move exp
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Enzyme that destroys mrna transcripts
: Why do these ribonucleases exist? What function would be served by an enzyme that destroys mRNA transcripts?
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