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Define the term supply chain and holistic marketing

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Reference no: EM133112692

1. Define the term supply chain.

2. What is the task environment?

3. What is meant by holistic marketing?

4. What is the Product Market Expansion Grid?

5. Explain the differences between a strategic marketing plan and a tactical marketing plan.

6. Define Market Opportunity Analysis (MOA).

1. Good mission statements have five major characteristics. List and discuss each of these.

2. Distinguish between the five types of needs humans require.

3. An SBU has 3 characteristics. Describe each of these.

 

Reference no: EM133112692

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