Define the term strategic planning

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Reference no: EM131367663

1. Define the term strategic planning.

2. In what way can the following basic predispositions affect an MNE's strategic planning: ethnocentric, polycentric, regiocentric, geocentric?

3. How will an MNE carry out an external environmental assessment? Identify and describe the two major steps involved in this process.

Reference no: EM131367663

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