Define the term representative

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A salesperson is also called a sales representative. Define the term "representative." Who does the salesperson represent? Why is it important to recognize the different groups that a salesperson represents? How does this recognition of who is represented influence a sales manager/leader's behavior?

Describe the typical salesperson as illustrated in popular culture. Why does that image exist as the stereotypical salesperson (be specific)? What role do ethics play in perpetuating this stereotype? Is it the responsibility of the salesperson or the sales manager/leader to see that a company's code of ethics is carried out?

As stated in your text, there are six distinct steps in the selling process. Which one do you feel is the most important? Why? Which of the six steps in the selling process can the sales manager/leader have the greatest impact on? Why?

Reference no: EM133169841

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