Reference no: EM133167833

A chain of European women's clothing stores working with A and B classes . Their market becoming extremely competitive because several aggressive fashion stores are expanding aiming the young fashion - conscious buyers .They will begin with 8 branches in Jeddah & Riyadh . Also they planned to use digital marketing and advertising to distribute fasion products .

The questions :

1. Define the term "marking management " and briefly explain the various elements of marketing mix being pursued in this case ?

2. how can you change the traditional mix to core business process concept ?

3. select the target market ?

4. select the USP unique selling preposition (brand promise you can rely on to attract customer

5. choose one of the target markets and write the full segments description (social class ,place time , income and education ....etc )of prospective consumer of there products ?

6. If the company have five competitors in the Saudi market you can tell them to offer other brands and how ? Fighting of segmenting brands or both ? Give me examples

7. Identify the channel of distribution the company would adapt and justify it by giving one reason. And what is the distribution strategy can be use by this company in future ( direct or indirect )(intensive or selective )

8. Identify and explain the communication mission used by this company and put some new tools can company use in the future ?

9. place the appropriate brand name of the product and slogan?

10. what is the proper pricing policy can be used ? And why ?what pricing strategy can use (skimming or penetration and why )