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Answer the four questions below. Include all four answers in one post. You must write a minimum of 150 words for this post.
1. Define the term marketing.
2. Describe the four marketing management philosophies.
3. Discuss the differences between sales and market orientations.
4. Describe several reasons for studying marketing.
Discuss the advantages to locating manufacturing, assembly or distribution facilities in countries with relatively low wages.
What word features assist in creating a polished, professional looking document? Please Identify and describe the five different historical forms of capitalism.
Which of these describes a marketing and sales activity contributing value in the personal care industry? The price of a product or service is typically less than the customer's perceived value for the product because: Efficiency is a measure of the ..
Write a memo to management about the reasons for entering the global marketplace. Imagine that you have ben asked to convince management at your firm that it is important to look outside the US for sales opportunities. You work for a company that man..
What is your Leadership Quotient (LQ)?
What are the main advantages that quantitative techniques for forecasting have over qualitative techniques? What limitations do quantitative techniques have?
Which answers brought awareness of things you may want to change in your life? Did you find this exercise challenging? Why or why not.
Explain how operations management activities affect the customer experiences described in the anecdote at the beginning of chapter 1. What “moments of truth” would a customer at Disney World encounter? Think about the total experience including lodgi..
Identify the strategy that minimizes Bob’s expected cost for the next three years. Describe all the contingency plans.
A company is deciding between 2 firms to provide its call center services. A factor-rating method is used. Factors are rated on a scale of 1-10.
A couple will retire in 50 years; they plan to spend about $26,000 a year in retirement, which should last about 25 years. They believe that they can earn 9% interest on retirement savings. a. If they make annual payments into a savings plan, how muc..
Discuss some of the important customer and organizational documents that a PM should be concerned with during the closeout phase of the project.
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