Define the term market from marketer view point

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Define the term “market” from a marketer’s view point. Use the models described in Chapter 5 to describe the potential market of the MBA program. What are the characteristics of the market that are important to define segments so as to make necessary target-marketing decisions

Product-mix strategy is an important decision for enterprises. Particularly in the present recessionary environment, many major companies are faced with the crucial choices in this. Using the concepts described in Chapter 6, describe how GM and Starbucks have acted in recent times.

Reference no: EM132221165

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