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Please answer four (4) short answer essays from the (6) essays provided.
1 Define the term "Globalisation" What are the arguments for and against globalisation. Discuss
2 Describe the underlying dimensions of culture, with reference to Hofstede's evolving research in the area. Do you believe that Hofstede's current model provides an accurate and useful cultural assessment for international marketing planning and implementation? Discuss
3. Why are many countries moving away from regional trade groupings like the EU and NAFTA and negotiating individual free trade agreements with trading partners? What are the advantages of Free Trade Agreements (FTA). Discuss
4. What do you understand by Standardization V.s Adaptation in International business. What are Pros and Cons of Standardization V.s Adaptation. Discuss
5. What are the opportunities, challenges and barriers for SMEs entering Asian foreign markets? Discuss
6. Should Asian based companies care about or implement ethical business practice? It is often argued that organisations are in the business of making profits not addressing the soft issues of ethics. Is ethics good for business? Discuss
Explain what is meant by the term ‘research and evaluation' in marketing communications' terms.- Write a typical research brief for an fmcg brand.
If you were providing consulting advice, how would you recommend Apex go about influencing the affected stakeholders? Consider each one.
What were the most important aspects of Starbucks transformation? Why did these matter to the survival and transformation of the company?
Application of theory or practical examples given appropriate to context.Evaluation and critical analysis of the topic, synthesis of ideas/concepts, appropriate conclusions, justified recommendations.
Identify the factors that would influence how and why someone would purchase a laptop or a new home? What is the most important factor in your opinion?
How does the exchange of ideas provide value, and what is the role of marketing in this process?
The company currently employs more than 75 salespeople who call directly on businesses and organizations throughout the United States.
Discuss at least two (2) ways in which gender stereotyping has harmed society in social, economic, and cultural terms.
Decsribe feature bloat as it relates to marketing example Geek Squad found its niche through this method. describe customer adoption as it relates to marketing.Why do you think these products failed?
Create a PowerPoint presentation to explain to potential investors how the new product or service will be marketed with a focus on the segmentation.
From the case study, take a position on whether Tropicana did or did not make a major mistake in changing its product packaging.
Evaluate President Franklin Roosevelt's New Deal. Which were its successes and failures?
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