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Question 1: Define the terms ethical marketing and social responsibility in marketing.
Question 2: Discuss how the concepts are different and in some ways similar. Cite a company and or brand you feel is acting in a socially responsible manner and why.
Attachment:- ethical marketing.rar
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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