Define the term consumer behavior and deprived consumer

Assignment Help Marketing Management

Reference no: EM13723785

Please define the following terms:

Consumer behavior

Consumption

Consumer Behavior Model = Acquiring, Using and discarding products - Demographic Segmentation

Deprived Consumer

Disposable income

Fashion Cycle

Fashion Innovators

Fashion Laggers

Fashion Leaders

Gender

Geographic Segmentation

Hierarchy of Need Theory

Impulse buying

Late Majority

Mass Market

Median Income

Niche Market

Race

Target Market

Targeting relating it to Fashion

Then be able to answer this question- How are global consumers different and similar to one another?

Reference no: EM13723785

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