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Assignment Task:
Are You Sitting on a Million Dollar Idea? - Watch the video Are You Sitting on a Million Dollar Idea? And answer the following questions:
Problem 1: What product would love to see revamped to meet your needs. Or is there a new product that has not yet been created to meet your needs. Do not create a charity/non-profit as this will cause challenges in later discussion.
Problem 2: Using the bases of segmentation, define the target market for your new creation.
Problem 3: What are the barriers to entry for this revamped or new product?
Development of each country's trade and business policy. An assessment of the potential dangers, risks and opportunities in the current or short term policies of each country
Identify the key competitive priorities (cost, speed, quality, location, flexibility, value added service, sustainability) for your product
Demonstrate a customized approach to global marketing. Select one company and three countries. Do not use the company's country of origin (headquarters). Show how the company uses a customized or "glocal" marketing approach using one or more of th..
Describe why you are brand loyal to this organization or brand? What keeps you coming back?
Assume you are brand manager of a food product that is consumed by all Americans-blacks, whites, Hispanics, Asians, and others.
Discuss what might be in the organization's external, general, or industry environment that would influence strategic planning for that company.
What are the demographic characteristics of your target market and why are they important? Where is your target market located geographically.
Discuss how the article(s) relates to the concept(s) examined in the course (clearly note the concept(s) being illustrated) and the implications for services marketing practitioners. Using GAPS model discuss design gap and communication gap in it
Social Networking has been around long enough to consider the positives and negatives that it provides to society. Use recent events to discuss cases from the last 2 years.
The 4Ps of Marketing
Describe the types of communication you observed at this event. Were there any reporters from local TV stations or newspapers at the event?
question 1 a major hotel chain wants to compare its hotels to other competitors on the following attributes convenience
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