Define the target customers and indicate the customer life

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Reference no: EM133452287

Case Study: A company in the United States, GreenGardener, is relatively new and is creating innovative recyclable garden and landscape products that are more resource-efficient. For example, there is a garden hose that can be laid down between rows of plants and has sensors built in to determine when the ground has been sufficiently watered for the type of plant and soil conditions.

The company has not experienced sufficient sales of its environmentally oriented products. They have advertised in gardening magazines or home magazines to no avail. They have a very sparse, simple website but it is limited. It only allows customers to choose a product, order it, and call or email for customer service. They need you to suggest some customer building strategies to help them out.

Question: Based on the scenario, respond to the checklist items.

Define the target customers (CSR tool 1) and indicate the customer life stage practiced in the learning activities, and the generational type from your reading. What life stage might they be in and why? What generational applies and why?
Using the website checklist and social networking tools (CSR tools 3 and 5) discuss how you would apply these customer building strategies from the CSR toolbelt and why.

Reference no: EM133452287

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