Define the stages of the consumer buying process

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Reference no: EM133570576

Assignment

Overview

For this milestone, due in Module Four, you will prepare a PowerPoint presentation summarizing the consumer buying processes you have so far researched in order to market the consumer product you are proposing for your final project.

Prompt

First, review Chapter 9 in your text as well as the article Stages of the Consumer Buying Process and the video 7 Tips for Good Survey Questions. Next, prepare a presentation that lists and briefly explains each stage of the consumer buying process. Define the marketing strategy used within each stage of the process regarding your chosen market segment. Finally, identify which specific stages of the process will be most effective for your consumer segment.

Specifically, the following critical elements must be addressed:

Consumer Buying Process

Question 1. Define the stages of the consumer buying process.

Question 2. Analyze a marketing strategy that can be used for each stage of the consumer buying process in regard to your chosen market segment.

Question 3. Determine the specific stages of the consumer buying process for which your marketing strategies can be most effective for your consumer segment.

Using the speaker notes, provide any additional details of importance regarding the bullet points you listed on each slide to further explain the information.

Reference no: EM133570576

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