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Define the research problem and develop an exhaustive list

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The launch of a new energy drink named Exxcel (fictitious) appeared to go well. Spurred by a half price promotion, trial exceeded expectations. Repeat purchases, however, were disappointing. You have been tasked to figure out why. Define the research problem and develop an exhaustive list of all of the potential causes for the poor repeat purchase performance. Identify what you believe to be the three most likely causes for the failure out of your larger list.

Reference no: EM132468512

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