Define the processes used to identify new product

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Question: Select a current or previous employer and include the following:

• A brief overview of the business structure, culture, and other relevant issues, as needed, to help others understand the organization

• An explanation of how the product or service is positioned in relation to its competition, how it is differentiated, and how the customers perceive it in its current marketing program

• The processes used to identify new product or service opportunities

• The stage of the product or service in the product life cycle and the stage of the business in the business life cycle

• The pricing strategy

• Channels of distribution

• The promotional mix

• An analysis of the top strategic issues crucial to the organization

• Recommendations to senior management

Finally, integrate some of the related theories that you have studied throughout this course in a 10- to 12-page academic research paper.

Reference no: EM132276458

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