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Read Case 1-3 and case 6-6, focusing on the Coca-Cola company. Assume the role of a management consultant reporting to the CEO and Board of Directors at Coca-Cola. In your report, address the following points:
1. Define the marketing problems and opportunities.
2. Analyze Coca-Cola's marketing and innovation strategy transformation designed to position the company on the cutting edge of consumer trends.
3. Evaluate Coca-Cola's product strategy of developing healthy beverages.
4. Explain the underlying logic of Mary Minnick's emphasis on understanding why people consume beverages.
5. Discuss the underlying logic of the non-carb drinks strategy.
6. Compare and contrast the performance of Coca-Cola and Pepsi.
7. Provide recommendations to management.Pepsi.
Attachment:- coca cola case.pdf
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