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Define the marketing environment

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Reference no: EM133024108

1. In a few paragraphs explain what is globalization and what are the implications of globalization for global businesses?

2. In a few paragraphs explain how globalization affects you personally positively/negatively?

3. Define what is the market demand and what are the key determinants that affect the demand function?

4. Define the marketing environment? Explain what is the internal and external market environment of a company.

5. What is PEST analysis and what are the befits of performing PEST analysis for a company?

Reference no: EM133024108

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