Reference no: EM131579400
Discussion: Marketing Myopia Essay
As discussed in the Unit I Lesson, the marketing concept consists of elements that concern market segmentation and how it relates to target markets. Also, recall that promotion is used to reach those target markets.
In this essay, define the marketing concept and summarize its relationship to marketing myopia. Give an example of marketing myopia that you have seen. Your essay must include an introduction. You must also reference at least one journal article from the Online Library and one article from a business-related or news website; therefore, your essay should be supported by at least two sources.
Your essay must be at least three pages in length and double-spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying APA citations.
Resources on the Myopia
Gallo, A. (2016, August 22). A refresher on marketing myopia. Harvard Business Review Digital Articles, 2-5.
Richard, M. D., Womack, J. A., & Allaway, A. W. (1993). Marketing myopia: An integrated view. The Journal of Product and Brand Management, 2(3), 49.
What is the equivalent annual worth of savings
: At an interest rate of 15% per year, what is the equivalent annual worth of the savings?
|
Draw chart of the above monthly debt-safety ratio
: Draw a chart of the above monthly debt-safety ratio (months in x axis, ratio in y axis).
|
Explain what are the most important things you''ve learned
: What are the most important things you've learned. What has surprised you. What do you find difficult or confusing
|
Develop and practice communication skills
: Develop and practice communication skills, including verbal, nonverbal, listening, writing, interpersonal, perception, and critical thinking.
|
Define the marketing concept and summarize its relationship
: In this essay, define the marketing concept and summarize its relationship to marketing myopia. Give an example of marketing myopia that you have seen.
|
How should ott respond to habbes remark on firing employees
: The net present value of CE's pension assets was $15.5 million. How should Ott respond to Habbe's remark about firing nonvested employees?
|
Summarizing are foundational for any research writer
: The quality of the points presented in writing depends on the quality of the source material chosen to include in the writing
|
What is a time you failed at solving a problem
: Why is it important? What is an example of a time you succeeded at solving a problem? What is a time you failed at solving a problem?
|
Present a succinct definition of a public leader
: From this week's lecture(s), video(s), readings, and your own research, present a succinct definition of a public leader.
|