Define the marketing concept

Reference no: EM132654013

Marketing Myopia Essay

As discussed, the marketing concept consists of elements that concern market segmentation and how it relates to target markets. Also, recall that promotion is used to reach those target markets.

Question 1: In this essay, define the marketing concept and summarize its relationship to marketing myopia. Give an example of marketing myopia that you have seen.

Reference no: EM132654013

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