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Define the management decision-making problem

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Reference no: EM132943542

J. Walter Thomson (JWT) is the advertising agency recruited by Coca-Cola (India) Company. The beverage manufacturer requires to launch a new TV advertisement campaign with a popular endorser. JWT has been appointed to identify a suitable endorser and develop the advertisement. The research head of this project, Mr. Sumit Nandy, wants to know that out of two probable advertisement versions (one endorsed by M.S. Dhoni and the other one by Amir Khan), which one would generate higher positive attitude toward the advertisement and higher likeability. Given this situation, answer the foll

a. Define the management decision-making problem.

b. Develop the research problem statement/question.

c. Define the research objective.

d. What type of research design will you apply here?

e. What will be the sampling process and why?

f. Develop the hypothesis.

g. Specify with reasons the analytical technique (statistical test) you will apply in this situation.

Reference no: EM132943542

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