Reference no: EM132153924

Instructions for Case - Southwest - external analysis

Case is intended to provide learning and understanding related to some key tools for strategic analysis. The emphasis is on applying the tools in an integrated approach aimed at identifying, prioritizing, and understanding the opportunities and threats in an organization's external environment. The written case provided on the BSG site should be used to provide much of the key information and relevant specific facts, but students must also use current, legitimate sources, besides the case, to gather additional facts and evidence relevant to the analysis and valid at the present time (i.e. you should consider issues that have occurred after the case was written two years ago). All conclusions in the analysis must be based on facts and evidence that come from legitimate sources. All facts and evidence must be properly cited using APA standards (this includes both embedded citations following each fact, as well as a complete reference list at the end of the slides). This is a fact-based, APA standard cited, semi-quantitative analysis of the external environment (the Steel industry & the macro-environment).

Define the major categories or industries (and give some example firms from each) that constitute each of the other four forces of the Porter's model, including the New Entrants, Substitutes, Buyers, and Suppliers.

• Can be an outline in bullet point format showing the major categories or industries (and 2-3 example firms from each) that constitute each of the four forces of the Porter's model (besides Rivals), including the New Entrants, Substitutes, Buyers, and Suppliers.
• For example, the major categories or industries that are suppliers to the Athletic Footwear industry might include suppliers of raw materials, including fabrics, waterproof materials, rubber, plastic, thread, and laces, footwear manufacturing suppliers, including labor, facilities, equipment, and energy, transportation suppliers, distribution warehouse suppliers, marketing service suppliers, support activities suppliers, etc. You would need to list these categories/industries and provide 2-3 example firms for each.

Porter's Five Forces Analysis is an Excel file -

• Create a Porter's 5 forces analysis appendix in an excel file, using the example/template provided in the Canvas file labeled "Porter's Analysis example & template"
• Column 1 identify of the determinants of each of the 5 forces & for each identified determinant provide a brief summary of real-world evidence related to that determinant (cite sources-this must be relevant case and/or real-world data)
• Column 2 assign a rating (between 1=causes force to be weak & 5=causes force to be strong) based on the real-world evidence related to each of >= 4 determinants for each of the 5 forces identified in Col 1
• Column 3 give a brief justification for col 2 (1-5) rating based on chapter 3 material (cite source of justification- generally material from chapter 3)
• Average all column 2 determinants, for each force, to provide the overall rating for each force
• Provide 1-2 comments summarizing the effects of each force on industry profit potential
• Average the average ratings for the 5 forces to provide an overall rating for the industry (industry attractiveness)
• Provide 1-2 comments summarizing the effects of all five forces, taken together, on industry profit potential.

Attachment:- Assignment Files.rar