Reference no: EM131227549
Assignment : Create an Instagram Campaign
Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos. Refer to Instagram website, located at https://instagram.com/, for more information about Instagram.
Imagine that you work for the marketing department in a midsized company. As one of the company's new marketing initiatives, your supervisor has asked you to design a contest of an Instagram campaign in order to get more photos from the campaign participants.
Note: You may create and / or assume all necessary assumptions needed for the completion of this assignment.
Write a three to five (3-5) page paper in which you:
1. Select one (1) product that you would like to utilize for the Instagram Campaign. Specify the main reasons why the company would benefit from using this product for the campaign.
2. Specify the main purpose of the Instagram campaign for the company regarding its social media marketing. Next, define the main target market information (i.e., demographic information, psychographic information, and the need that the Instagram will address for the target market) for the Instagram campaign.
3. Design the main contest of the Instagram campaign for the participants including the main purpose of the contest, the key rules of engagement for success, the main incentives for the winner(s), and an example entry picture or a description of an example entry picture.
4. Determine the metrics that you would use to monitor the progress of your campaign. Provide a rationale for your response.
5. Appraise the overall benefits of the company using an Instagram campaign as an active marketing strategy for the selected product regarding its marketing strategy.
6. Compare and contrast the fundamental differences between active marketing and passive marketing. Next, provide a scenario or example in which using a passive marketing strategy would bring benefit to this company. Provide a rationale for your response.
7. Apply social media marketing skills and be creative with the formatting (e.g., font color, size, layout, etc.) Note: Make sure the font size is not larger than 18.
8. Use at least three (3) quality academic resources. Note: Wikipedia does not qualify as an academic resource.
|
Develop a mechanism geared toward to encouraging interaction
: Develop a mechanism (e.g., providing a communication avenue back to the blogger, asking questions relevant of the subject matter and the target market, etc. ) geared toward to encouraging interaction from the target market. Provide a rationale for..
|
|
What capacity factor would be needed for the machine
: EEEN5303: Renewable Energy and Distributed Generation Assignment. Consider the design of a homebuilt wind turbine using a 350W generator. The goal is to deliver 70 kWh in a 30-day month. What capacity factor would be needed for the machine
|
|
Describe ways in which geologic disasters have impacted you
: Briefly describe ways in which geologic hazards or disasters have impacted you. Your answer may reflect either a direct experience or (more commonly) an indirect one.
|
|
How interaction between buyer and seller affect market value
: Describe how the interaction between buyers and sellers affects the market value of a firm, and explain how that value can subject a firm to the market for corporate control.
|
|
Define the main target market information
: Specify the main purpose of the Instagram campaign for the company regarding its social media marketing. Next, define the main target market information (i.e., demographic information, psychographic information, and the need that the Instagram wil..
|
|
Importance of organisational creativity
: Introduction Short (approximately 150 words) introduction to the report setting out what the aims and objectives of the report are, what the report will cover and why.
|
|
Sketch demand and supply curves to represent the market
: In the diagram for this exercise, sketch demand and supply curves to represent the market for exchanging British pounds for U.S. dollars to illustrate an equilibrium exchange rate of $1.50 per pound for a volume of exchange of 500 million pounds.
|
|
Describe the company and its main products
: Determine the main social media communities that the company is currently leveraging in terms of the followers within the target market. Next, suggest one (1) way in which you can increase online community involvement by encouraging submission of ..
|
|
Create an inventory of the company existing social media
: Determine the type of social media platform that received the most activity both from the audience and within the company. Next, determine the type of social media that has the most positive influence regarding the company's market strategy. Provi..
|