Define the key attributes of high-context culture

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1. Assume you have decided to purchase a new automobile. Describe your internal information search. Then name two types of external information sources. For each source, give two specific examples of information sources you might use

2. List and explain 2 key metrics in each of the following areas that marketers measure and are responsible for: 1. financial performance 2. market performance 3. marketing effectiveness.

3. In three sentences or less, define the key attributes of a high-context culture.

Reference no: EM132290729

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