Define the industry the firm competes within

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Reference no: EM132229040

Case Analysis: External

For the Enterprise Rent-A-Car, complete the following analysis frameworks:

1) Define the industry the firm competes within.

2) Conduct a five forces analysis of that industry

3) Identify important PEST factors impacting that industry

a. And how you anticipate those forces will alter the distribution of industry profitability.

4) Provide and discuss a strategic group map of that industry

5) Provide and discuss a Strategy canvas of the strategic group the firm you are focused on competes within.

6) Provide and discuss a Customer Value Proposition Map for the firm you are focused on.

Reference no: EM132229040

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