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Assignment:
Using suitable examples to illustrate your answer, define the idea of the e-Customer
Relationship Management (e-CRM) and contrast its challenges and benefits in a world dominated by SEO and paid-social ads.
PROBLEM: Sales Productivity & Efficiency. Calculate: CAC ratio for Workday for year ended JAN 31, 2013. Compare Workday's performance against Cohen's analysis
Define culture and explain why marketers feel the need to study and understand the various cultures present in America.
Discuss how the job description, qualifications, requirements, and the company itself would influence (or dictate) your resume format
What is the brand promise for your product/service? If there is a similar brand promise that another product/services uses please discuss
Locate two advertisements that illustrate exemplar-based learning, and provide explanations as to how the chosen advertisements facilitate exemplar based.
Explain Product Idea and What is your product and why do you feel the product you have selected is innovative within its industry
Describe how the company differentiates its product and positions its brand. Describe a consumer buying behavior model for this company and brand.
Mkt 801 Marketing Book Review Assignment - What is the book's primary thesis? What are the key "take-away" facts or assertions in the book that readers
Mark is a sales manager of a housing company. As the company prepares to launch a large scale state of the art residential apartment, plans have been made to ca
Is the marketing of health care services needed to ensure quality services to the consumer? Have the basic marketing strategies changes?
Discuss the ethical issues involved in advertising. Should advertising be regulated more or less? Is there a reasonable place to draw a line on the appropriateness of content, or the target market? Explain. Do you think advertising agencies "ratio..
Evaluate Microsoft's product and marketing evolution over the years. What has the company done well, and where did it falter?
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