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QUESTION 1
a) Define the following terms
i) International tourist
ii) A tourist destination
iii) Tourism supply
b) Using relevant examples to illustrate your answer, discuss the different environmental impacts that tourism can have on a destination
QUESTION 2
(a) Define the hospitality industry
(b) Critically analyze the specific characteristics of the hospitality services that are not found in other services. Support your answer with relevant examples
QUESTION 3
Tourism and hospitality marketers study consumer purchases to understand the consumer buying behaviour in the buying decision process
Critically examine the five stages that buyers go through to reach a buying decision regarding tourism and hospitality products. Use appropriate examples to support your arguments
QUESTION 4
i) Define the concept of tourism demand and distinguish between effective and suppressed demand
ii) Using appropriate examples to illustrate your answer analyze the different determinants of tourism demand in both the country of origin and the destination area
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