User Account

All Pages

Define the goal of the redesign

Assignment Help Marketing Management
Reference no: EM132245878

Assignment: In a 3 - 4 page paper, address the following:

Part One: (3 - 4 page paper)

• Define the goal of the redesign.

For example, you may define generation of more leads, reduction of the bounce rate, or increasing the conversion rate as a goal for the redesign.

• Based on the data available through Google Analytics Web analytics service, recommend metrics that should be considered by the client for the redesign.

• Recommend a minimum of five corresponding changes for the client's Web site or a specific Web page of the client's Web site.

• Support your statements with appropriate examples and references.

Part Two: (1 - 3 page paper)

Google Analytics Web analytics service allows users to create various reporting structures based on the data that they are looking for.

Choose four reports generated by Google Analytics Web analytics service. Using the readings for this week, the Google Analytics website, and the Internet to address the following in a 1 - 3 page paper:

• Explain why you chose to utilize the selected reports.

• Examine the benefits and drawbacks of the selected reports.

• Develop a scenario illustrating the opportunities and drawbacks of how each of the selected reports might impact current performance of the web site.

• Provide potential edits to the selected reports

• Provide appropriate examples and scholarly references that substantiate the benefits and drawbacks that you listed for these reports.

Any sources must be cited in APA format. For more information on APA, please visit the Online Library.

Reference no: EM132245878

Questions Cloud

Develop an elevator pitch for your nab business : Develop an elevator pitch for your NAB business using the tips provided below. Use quotation marks for the elevator speech.
How are we going to distinguish our product : How are we going to distinguish our product from our competitors? What are the benefits that we are going to highlight in our brand that will meet the needs.
What are the challenges to implementation of fair trade : How could these ideas affect your decisions within the Conscious Capitalism simulation or your future endeavors - What are the various types and functions
Determine the performance of a web site : One way to determine the performance of a Web site or specific page is to create a goal within a Google Analytics account. A goal is a page on your Web site.
Define the goal of the redesign : Define the goal of the redesign. For example, you may define generation of more leads, reduction of the bounce rate, or increasing the conversion rate as a goal
Discuss the ethical and legal issues that may be found : Discuss the ethical and legal issues that may be found in the health care organization of your choice.
Discuss what you observe in the business dashboard : Present a recommendation in the form of a graphical presentation with supporting data that the company has gathered from last year.
Describe how the group went through the five stages of team : Describe how the group/team went through the five stages of team life, or the five steps of Cog's ladder. If the team did not arrive at the later stages.
Identify the top five ethical issues confronting your field : According to Davis and Blomstrom (1975), social responsibility is "the obligation of decision makers to take actions which protect and improve the welfare.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd