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Chapter 8
1. Define the global product - standardized and adapted products.
2. Define the country-of-origin effect and give examples.
3. Define brand, as it relates to marketing. Differentiate between local brands and global brands.
4. Define Bottom of the Pyramid marketing (BOP) with examples of firms pursing BOP strategies.
5. What are the twelve principles of BOP innovation?
Chapter 9.
1. Define global branding and give examples of successful global brands.
2. Discuss the three global branding structures, giving an example of each structure. Include in your example what makes the brand successful.
3. What are the trade-offs of centralized versus decentralized marketing decision making in the global market?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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