Define the generic business-level strategy

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Reference no: EM133200688 , Length: Word count: 3 Pages

Assignment Task: Review the case study: lululemon athletica Inc. By Jenna Beyer, Leon Faifman, Eric Ho, Miso Kezunovic, and Lance Olian

Question 1: Define the generic business-level strategy used by lululemon. Explain who is the targeted customer? What customer need does the company satisfy? How does the company use its competencies to satisfy the need?

Question 2: What industry is lululemon competing in? Analyze the competitive forces in the external environment using Porter's five forces model.

Question 3: Discuss the advantages and disadvantages of lululemon's small size in terms of revenue relative to its larger competitors e.g. Nike. You may address issues related to leadership, resources, and structure.

Reference no: EM133200688

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