Define the future of your business and the level of brand

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Question: Does the Company (dairy queen) determine why your customers choose you- How>? Why are your current customers buying from you instead of your competitors? Knowing the answer to this question can define the future of your business and the level of brand loyalty you cultivate. Understanding what drives your customers' choices isn't easy because you need to decode the conscious and unconscious motivators influencing your customers' buying decisions. And that's no easy task, but it's well worth the effort.

Reference no: EM133525560

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