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1. Define the functions of marketing in your own words. Using an example. Explain how they can be shifted and shared.
2. Give an exmaple of some of the benefits and costs that might contribute to the customer value of each of the following products: (a) a wristwatch, (b) a weight-loss diet supplement, (c) a cruise on a luxury liner, and (d) a checking account from a bank.
3. Explain how new opportunities may be seen by defining a firm's markets more precisely. Illustrate for a situation where you feel there is an opportunity--namely, an unsatisfied market segement--even if it is not very large.
What are the main issues facing the organization in the case study, or issues with your chosen retailer and what are the options available to the organization
How can a salesperson convert new customers into highly committed customers for life? Give specific examples of how you have either developed a brand loyalty.
Channel conflict is inevitable given the complexities of today's markets. What are some of the underlying causes of channel conflict? Discuss some of the means available to the channel manager for detecting and managing channel conflict.
In the business world of the 21st century, will it be possible to make critical marketing decisions without marketing research? Why or why not?
During the last year, you have been exposed to a number of television advertisements. Identify and describe what you believe to be the best TV commercial that you have experienced over the last year. Why do you feel that this ad is the very best?
The marketing control process is important as it provides the opportunity for an organization to adapt to both external and internal environmental change. Discuss two internal sources and two external sources that will create strategic change with..
What are examples of "Illusions of Control" in your daily life? In your work life?- How has Doc X MD Funny Feelings helped you recognize and understand Illusion of Control behavior in yourself and others?
Michelle, Elena, and the Mobile Manufacturing, Inc. (MM) board of directors know how important it is to understand the environment in which it is operating. They hired you-a highly-regarded marketing consultant-to bring a fresh perspective to the ..
write the section on Situation Analysis.Discuss the case studies given below and answer the following Questions.
This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning T..
A causal research design is typically concerned with the frequency with which something occurs - Establishing priorities when studying competing explanations of phenomenon.
What type of consumer product is the Sherbetter bar? At which stage of the new product development process should GaGa's have conducted its extensive focus groups and any research it needed before putting GaGa's Sherbetter on the shelves?
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