Reference no: EM132755781

Having been stuck at home for the last few months, your friend Charli is excited by a new business idea. She asks for your feedback on the sales section of her new business plan.

• Charli's Charms creates and sells charm bracelets. always loved wearing charms and been making them for myself to wear for years. have a whole bookshelf full of information about them! The bracelets will sell online for around $50, plus about half that per charm. It will be very high quality, though, so it will look like it costs much more! The main promotion will be by getting Instagram influences to wear my bracelets and mentioning it in their posts, in return for getting one for free. already have a relationship with a few Sydney-based models who love my work and currently wear my bracelets. They have told me they would be happy to mention me if set up a business and also introduce me to their friends.

Required:

Problem 1: Define the 'Four P's' of a sales plan and briefly state how each applies in this case.

Problem 2: Provide four (4) comments as to the strengths and weaknesses of the above sales plan. Your comments should include at least one strength and one weakness.

Problem 3: Provide two (2) recommendations for improving the plan AND one low-cost way that the business idea could be tested before launching.