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You will apply important microeconomics concepts toward the competitive strategies of an organization that operates in an industry of your choice. You will evaluate the differences between market structures and identify a group of competitive strategies consistent with the market structure that best aligns with the market in which the organization competes. You will assess how the market structure positively and negatively affects the firm and evaluate the efficacy of the structure's competitive strategies.
Select an industry that interests you. Identify an organization within the industry.
Define the four market structures.
Identify the market structure in which this organization competes. Clearly indicate why the market structure was decided upon.
Identify three or more competitive strategies of your choice that may be used by the organization to maximize its profits over the long run.
Evaluate the efficacy of these strategies in the market structure you identified.
Make recommendations related to the strategies the organization might consider to maximize its profits.
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