Define the following persons'' role in an agency

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Reference no: EM133528

QUESTION 1

In advertising, there are theories that have been established through research by communication specialists to maximize impact and efficiency of an advert. One of these theories is called the Effects Model. Explain this theory in detail, elaborating each phase of the Effects Model

QUESTION 2

(a) As future professionals, it is important to know advertising terminologies. Below is a list of terms regularly used in the world of advertising, define each of these ten terms-

1. AIDA

2. Broadsheet

3. Circulation

4. Generic advertising

5. Jingle

6. Prime time

7. Sound bite

8. USP

9. Tabloid

10. Slot

There are several departments included in a well-structured advertising agency

(b) Explain the difference between the role of the Account Executive and the Account Planner within an agency

i. Creative Director

ii. Art Director

iii. Copywriter

Reference no: EM133528

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