Define the external environment

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Reference no: EM133613723

Using your own company or business idea, and the new market assignment for your product/service.

1. Define the external environment:

1. Markets for the products/services

2. Per capita income of the population

3. Labor and raw material availability

4. Exchange rates, exchange controls, and tariffs

5. Inflation rate

6. Competitive products/services available

7. Positioning

8. Political risk

2. Describe a few of your company's strengths and weaknesses.

3. Explain the best strategy to enter that market.

Reference no: EM133613723

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