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Define the enterprise resources into tangible and intangible

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Reference no: EM131000065 , Length:

Pitt & Koufopoulos (2012) define the enterprise resources into tangible and intangible and include under the latter they include certain resources such as brand names and technical patents.

Now, from this perspective, do you consider that Colgate Palmolive has or possesses such valuable assets and, if so, how do you think the same can drive or support their strategic plans? If not, why do you think that is?

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The paper talks about tangible and intangible assets and how the intangible assets of any company are used to express the value of the company. It also talks about how these intangible assets can help the company to raise funds and how they can result in the overall increase profit of the company. The paper has taken Colgate Palmolive in consideration while discussing about tangible and intangible assets. The paper has been prepared in Microsoft office and is of 200 words.

Reference no: EM131000065

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