Define the elements of tactical marketing plan

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Reference no: EM132210292

Please answer the following questions about marketing

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1. Hot Topic, a chain that sells rock-band-inspired clothes for teens, recently launched Torrid to give plus-size teens the same fashion options. Identify the three parts of the value delivery process and their function for Hot Topic. As a marketer, how would use create value for Torrid? Propose three marketing value plans.

2. In the central role of strategic planning, only a handful of companies stand out as master marketers—Procter & Gamble, Southwest Airlines, Nike, Disney, Nordstrom, Wal-Mart, and McDonald’s to name a few. From a consumer’s perspective, why do you think they stand out? Explain in detail.

3. Identify and define the elements of a tactical marketing plan for a new kind of cola.

4. How are household patterns anticipated to change over the next few years? What will be the impact of such changes on the demand for different goods? Use your final project company, and discuss your marketing plan as a result of these shifts in household patterns.

5. The United States has one of the world’s highest percentages of college-educated citizens. What can be the possible implications of this observation to the marketing environment of a U.S. firm? Discuss how this statistic will impact marketing for your final project.

Reference no: EM132210292

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