Define the dangers allied with an aging market are obvious

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The 60 percent of drinkers of whiskey in Great Britain are over 50. The dangers allied with an aging market are obvious. Whiskey manufactures have taken staid rational symbols of their whiskey as well as placed them in incongruous situations to appeal to a youthful market. Which psychological impact on consumer's purchase of whiskey are the manufacturers trying to change?

Reference no: EM1399394

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