Reference no: EM131697717

Scenario: You have just graduated from University with your Bachelor's Degree. You have decided either to seek a promotion at carnival cruise line, explore new career opportunities, andusing your marketing knowledge to position yourself for career growth.

Develop a 1,200-word response to the following using the scenario above:

• Provide a definition of marketing from the American Marketing Association. Define the customer value proposition.

Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer.

• Use your carnival cruise line, as the company you would like to work for , and apply the concepts of the customer value proposition and relationship marketing to their operations. Introduce who the company, or business idea is and what they do.

Provide examples demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? How?

• Determine how your own personal brand links to the organization's customer value proposition. Discuss ways you can integrate a customer value proposition and use relationship marketing to position yourself the best.

Please share examples to illustrate your thoughts and reasoning. Cite a minimum of two sources ,

Format your paper consistent with APA guidelines.