Reference no: EM132363369

Question

Company/Brand Selected (Fiat Chrysler, IBM, Burger King, or Old Spice):

1. Customers

Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.

What do the customers buy/use?

What changes can the company/brand expect in the future? How can the company/brand better serve its customers?

Opportunities (Make sure you label why you call each item an opportunity):

Threats: (Make sure you label why you call each item a threat):

2. Company

This Section Discusses what the brand is currently.

Identify strengths and weaknesses of the company/brand as it exists today, providing at least 3 strengths and 3 weaknesses. What does the company/brand do well and not so well at this very moment?

List 3 Strengths (Make sure you label why you call each item a Strength):

List 3 Weaknesses: (Make sure you label why you call each item a weakness):

This Section deals with what the company/brand needs to become.

How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well.

3. Context

Define the current business environment. Include information about political, legal, economic technological and societal factors that may influence sales.

Political Environment:

Legal:

Economic:

Technological:

Societal/Sociocultural:

4. Collaborators

Define the business partnerships. Does the company/brand have any current partnerships? What other company/brand may be a good partner for them?

5. Competitors

Who are the main competitors? Label and discuss the top three competitors and why you consider them a competitor.

Competitor 1:

Competitor 2:

Competitor 3:

6. Recommendations

Based upon the analysis you just completed in this worksheet, what are three (3) key recommendations that you could pass along to Management regarding the future direction of the company you selected? Discuss why you have created these strategies and why you think they should be undertaken and work for the business.