Define the contribution margin

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Reference no: EM133646841

Assignment:

Read Need Cash? Look Inside Your Company by Kevin Kaiser and Contribution Margin: What It

Is, How to Calculate It, and

Why You Need It by Amy Gallo and answer the following

Define the contribution margin and discuss why this concept is important to business decision-making.
Discuss the contrast between fixed costs and variable costs. Give examples for each.
Discuss mistakes that managers can make when applying the contribution margin approach.
Pick a company and download its most recent 10-K. Review the relevant sections of the 10-K for information on the products/services offered by the company as well as the associated costs or expenses incurred by the company. From this review, discuss any practical complications that you might run into when applying the contribution margin concept to the company you chose.

Reference no: EM133646841

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