Define the concepts for reach and frequency

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Reference no: EM1352122

Read the case and answer the 4 questions. The case I upload in the files as pictures. Please don't just copy the information from google.

Totally about 400-500 words for these 4 questions.

1.What factors have played the biggest role in changing the dynamics for Super Bowl advertising in recent years?

2.Discuss the concepts for reach, frequency, and impact as they relate to Super Bowl advertising. How does consideration and planning for these concepts differ between the Super Bowl and other television events?

3.When assessing return on investment, what objectives must Super Bowl advertisers consider?

4. Choose a brand that has not recently run a Super Bowl ad. Design an effective campaign with before-, during-, and after- game promotional tactics.

Reference no: EM1352122

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