Define the concepts and process within marketing

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Reference no: EM131740007 , Length: word count:1200

Marketing Fundamentals Assignment

Assessment Discussion Forum Post Part A -

Learning Outcomes - Reflect on the evolution of the marketing concept

Context: This assessment facilitates exploratory learning through reviewing and responding to the work of others and approaches learning in diverse ways. It empowers you to express yourself with positive reinforcement from interactions on the discussion forum. It allows time for thoughtful reflection on topics covered in this subject.

Questions - In your own words discuss the following:

a) Define the concepts and process within Marketing, including what generally is accepted as the focus of all Marketing activities?

b) Why is Marketing important to your chosen product, service, company or institution?

c) Discuss briefly how these insights have changed your original perception of what Marketing was before starting this subject.

You are then required to provide at least a 100-word response to parts b) and c) of a peer student's original post.

Assessment Discussion Forum Post Part B -

Learning Outcomes - Outline the elements of the marketing process.

It allows time for thoughtful reflection on topics covered in this subject. Questions - In your own words discuss the following:

a) Identify and discuss the explicit Marketing Environmental factor/force and its potential impact on the organisation. Include in your answer whether this a Micro or Macro factor -approx. 250 words

b) Provide comments on what you consider the best response to the change in the Marketing Environment (including reasons why) and whether it would provide to be successful in establishing a competitive advantage for the organization. - approx. 250 words

You are then required to provide at least a 100 word response to parts (a) and (b) of a peer student's initial post.

Reference no: EM131740007

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Reviews

len1740007

11/27/2017 7:32:28 AM

Australian student, 600 words for each file, need total 1200 words in total. Choose a product, service, organisation or institution that you are interested in working for (this can even be based on a new business idea that you would like to one day pursue). Based on your choice above, answer the following questions in approximately 500 words. Submit your answers in the Module 2 (Week 3) discussion forum (you will not be able to see other forum posts until you have posted your submission). Original discussion will be individually posted by Monday of Module 2 (week 3). Feedback/Response to peers will be required by Sunday of Module 2 (week 3).

len1740007

11/27/2017 7:32:22 AM

A sophisticated understanding of the field or discipline/s. Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Mastery of concepts and application to new situations/further learning. Demonstrates use of high-quality, credible and relevant resources to support and develop arguments and position statements. Shows evidence of wide scope within and without the organisation for sourcing evidence Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Information is taken from sources with a high level of interpretation/evaluation to develop a comprehensive critical analysis or synthesis. Exhibits intellectual independence, rigor, good judgement and adaptability.

len1740007

11/27/2017 7:32:16 AM

Expertly written and adheres to the academic genre. Demonstrates outstanding use of highquality, credible and relevant research sources to support and develop arguments and position statements. Shows extensive evidence of reading beyond the key reading There are no mistakes in using the APA Style. Always offers detailed constructive feedback that is specific and appropriate. Outstanding articulation of the merits of alternative ideas or proposals and communicates them effectively to peers. Provides outstanding assistance, support, and encouragement to peers. Consistently demonstrates a high level of awareness of and sensitivity to diversity amongst peers.

len1740007

11/27/2017 7:32:10 AM

Using the same organisation you discussed in assessment 1 Part A, consider 1 change in the organisation’s Marketing Environment (choose either a Macro or Micro factor/force) Answer the following questionsin approximately 500 words(in total) Submit your answer in the Module 3 (Week 5) discussion forum (you will not be able to see other posts until you have submitted your own post) Original discussion will be individually posted by Monday of Module 3 (Week 7). Feedback/Response to peers will be required by Sunday of Module 3 (Week 7).

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