Define the concept of retail positioning

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1. Define the concept of retail positioning. Apply the concept to a retailer that practices an exclusive distribution strategy.

2. What are the relative advantages and disadvantages of independent and chain store ownership?

3. According to BCG matrix, suggest some strategy about the product in "star", "cow", "dog" and "the unknown".

4. Identify 3 voluntary benefits that the organization should offer. Explain the rationale for ensuring these are part of the benefits package.

Reference no: EM132223394

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