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Define the concept of marketing

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Reference no: EM132909969

How are standardization and adaptation strategies applied in SMEs that pursue the internationalization of their products?

-How I define the concept of marketing in terms of the local and international context.

-As an argument about the advantages of conducting research and market analysis in order to implement a product internationalization strategy.

-As a contrast, the concepts of standardization and adaptation from the perspective of international marketing strategies.

Reference no: EM132909969

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